3min chapter

The Big Story cover image

Meet The Ad Tech Vets Going Into Privacy Tech - E237

The Big Story

CHAPTER

Video Amp, I Spo and Comm Score - Which Ones Are You Hearing the Most?

NBC Universal first pushed out its RFP for measurement solutions over a year ago, and then fast forward to just a few months ago. NBC ranked video amp higher on clean room environments and advanced audiences. In contrast, I spot got a better score for demo based guarantees. And even though Disney did not say it will transact on one of these old currencies, it recently had a cleaner integration with video amp.

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