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McDonald's Late Night
When McDonald's opened in Moscow in 1990, people queued for six hours to get a Big Mac. There was 700 seats inside and 200 outside of this McDonald's in Pushkin Sky Square. It was the largest McDonald's in the world until McDonald's left, Russia. We did on QI once that the way we load planes, aeroplanes, is totally wrong. And one really good way to do it is do window seats, then aisle seats, then middle seats.