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164 | How to Double Your Podcast Audience in 1 Month, With Lauren Passell

Chief Audience Officer

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Navigating the Podcast Industry: From Book Publishing to Podcast Growth

This chapter follows a podcast growth expert's journey from book publishing to the podcasting world, highlighting the challenges and triumphs faced in providing marketing solutions for podcasters. It discusses a unique partnership where listeners decide the host's actions through Instagram voting, leading to significant growth strategies being implemented without a large budget or studio support. The chapter emphasizes the importance of marketing efforts, strategic partnerships with influential podcasts, and focusing on platforms like Apple and Spotify for audience growth.

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