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#3 How I Use Social Media: Chris Burgess

LTB Podcast

CHAPTER

Building a Customer Avatar for PTs

The last thing I ever want to do when it comes to a client is walk in and feel like I'm auditioning all the time. So we would rather go after people who meet our values and invariably stew. The value, like what does honesty look like? Honesty sounds like we will tell you the truth. No, it's being honestly us. And they don't want to be there because of our clever artwork or because we're really good at personal training. They want to bethere because first and foremost, we just get each other.

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