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Most Contagious Live: building creative effectiveness at Heineken and 2025 trends

The WARC Podcast

CHAPTER

Navigating the AI Crunch Year

This chapter explores the disconnect between substantial AI investments and their limited implementation in businesses, emphasizing the importance of trust and internal culture in adoption. It also highlights the rising significance of AI-driven solutions in sectors like marketing and coding, while discussing the potential of robotics in supporting aging populations.

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