FULL COMP: The Voice of the Restaurant Industry Revolution cover image

Episode 154: How Chutzpah Transforms Restaurants and Restaurateurs Into Something More with Mason Harris

FULL COMP: The Voice of the Restaurant Industry Revolution

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The Trifecta of Need, Pain and Opportunity

The trifecta of need, pain and opportunity is the book's focus. It offers actionable ways for restaurant owners to hone their skills in a way that benefits both them and those they're trying to sell to. "If you identify a need, pain doesn't really apply as much," he says. The overwhelming memory people have of their experience in a restaurant is related to service.

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