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CM 264: Michael Norton on How Rituals Improve Our Lives

Curious Minds at Work

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Exploring the Significance of DIY Creations and Meaningful Effort

Exploring how adding personal effort increases the value of what we create, with the 'IKEA effect' as a key example. A story from the 50s about cake mixes highlights how a simple additional step can make the act of creation more emotionally rewarding and important.

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