3min chapter

Curious Minds at Work cover image

CM 264: Michael Norton on How Rituals Improve Our Lives

Curious Minds at Work

CHAPTER

Exploring the Significance of DIY Creations and Meaningful Effort

Exploring how adding personal effort increases the value of what we create, with the 'IKEA effect' as a key example. A story from the 50s about cake mixes highlights how a simple additional step can make the act of creation more emotionally rewarding and important.

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