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S2 E9: Why Everyone Prefers Predictability / That Last Knockout Punch / How Gift Cards Keep Giving
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How Do You Handle Customers Who Get Both Emails?
On Black Friday, brand number two had a conversion rate of 4.9% on cyber Monday. Cyber Week is the deal where you can stock up on gifts and get your stocking stuffers or buy your gifts for Christmas now versus later. It tended to do really well, even with repeat customers. A lot of people who buy on Black Friday will come back again.
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