Peloton's Biggest Turnaround, Ways to Stay Alive
Bloomberg Businessweek
00:00
Peloton's Pivot: From Hardware to Subscription
This chapter explores Peloton's recent financial challenges and strategic pivot from hardware to a subscription-based model. It examines management shifts, job cuts, and skepticism about the sustainability of its current strategy, suggesting potential acquisition by larger companies. The discussion highlights key missteps during the pandemic and how post-pandemic changes in consumer habits have impacted Peloton's operations and future direction.
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