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#33 Dan Ariely: The Truth About Lies

The Knowledge Project with Shane Parrish

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What Is the Difference Between Standard and Behavior Economics?

Behavior economics is a science that doesn't start with assumption. In behavior economics, you say, let' just put people in different situations and let's see what people do. Some people behave rationally, but often they behave irrationally. And if you look at how people actually behave, you would come up with very different recommendations of what systems you should build.

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