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Should DTC Brands Sell to Mass Merchandisers?

Ecommerce Conversations

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Wholesalers, Is It Easier to Sell Wholesale?

I don't know that we lost any, actually, i think most of em stayed on board and have been happy. But from an operation's perspective, it's just much easier to work with a big company. The labor to prepare a shipment and get it out the door is incrementally larger but the volume of the revenue associated with the purchase order is expedentially larger. I would almost challenge it to a certain degree, where if you're strategic about it from the beginning with you're bringing on from a wholesale relationship,. It's all from wholesale up beard brand, and we don't cater towards any kind of custom order. So if you want to get it, you can only get it

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