
🩲 “The Undies Economy” — Parade’s $200M underwear. Cable TV’s grandma fee. Rivian’s Indonesia problem.
The Best One Yet
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The Economics of Underwear
Underwear is like the perfect business school case study in business perfection. Undies have the biggest customer base, a never ending demand and underwear sales are recession-proof. The percentage of US households with cable TV has dropped by nearly half over the past 10 years. For the first time ever, Big Cable actually lost internet subscribers.
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