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271 - Breaking Down Chris Walker's Content Strategy | Demand Gen Live S2 x 75

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Dry Eye Treatment

The cost of capital and potentially like people and start up cost to get the beat o bee motioned to work is definitely higher. A lot of people, like recognize that they have chronic dry eyes, whand they're looking for some level of a solution. So i thinkthat there's a gum si received fror the big farme. What the hell is man more having to do to crate any demand? And i just see it as as phony. But te, i wouldn't follow what big farmis do in thus for sure. That's a different strategy.

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