The E-Commerce Revolution: Pinduoduo's Rise and Challenges

This chapter explores the rapid ascendance of Pinduoduo, a prominent Chinese e-commerce platform, detailing its initial explosive growth and significant IPO. It addresses the scrutiny surrounding its labor practices, counterfeit goods issues, and the impact of economic conditions on consumer behavior. The narrative also highlights the strategic shifts within the company and its new ventures, including the launch of the discount shopping app Timu amidst changing consumer preferences.