Algorithmic PPC Management
Data Skeptic
00:00
Is There a Yield Management Problem?
Some people would say it's because people accidentally click on the bottom of the page. You're getting towards modelling something deeper, and something i think is even more interesting than s there's a human behaviour. How do the eyes move across the page when they see certain key terms, or key terms jucks opposed next to other key terms? Are they skipping around? And so that's another problem. I'm the same problem google has, but on a smaller scale. So you have to yield manage that.
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