This chapter examines the connection between the food industry and the addictive qualities of food, drawing parallels with the tobacco industry. It discusses the historical relationship between major tobacco companies and leading US food companies, highlighting the influence of big tobacco on marketing strategies for sugary drinks and targeted marketing techniques for foods. The chapter explores the potential harm caused by an industry that specializes in creating hyperpalatable foods and raises questions about reformulating food products to make them less addictive.

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