From Baby Clothes to WeWork: The Foundational Journey

This chapter explores the early entrepreneurial path of Adam Neumann, highlighting his unique ventures and the critical relationship with Rebecca Petrel that shaped WeWork’s vision. It captures the innovative culture of the company and the vibrant environment that attracted a diverse talent pool amidst the challenges of a post-financial crisis America.

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Stig Brodersen speaks with Reeves Wiedeman and learns the unfiltered story of The Rise and Fall of WeWork and co-founder Adam Neumann.

IN THIS EPISODE, YOU'LL LEARN:

(04:12) How WeWork got started.
(19:53) How WeWork tried becoming a tech company with a 16-year-old Director of IT.
(27:29) How Softbank made a $4.4B investment in WeWork on a napkin.
(35:08) Whether or not CEO Adam Neumann was a true believer of a con artist.
(37:07) How WeWork went from a $96B valuation to single digits in a matter of weeks.
(40:28) Why Adam Neumann was ousted from his own company.

*Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences.

BOOKS AND RESOURCES

Join the exclusive TIP Mastermind Community to engage in meaningful stock investing discussions with Stig, Clay, and the other community members.
Reeves Wiedeman’s book, Billion Dollar Loser – Read reviews of this book.

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