Cracking The Code Of Data-Driven Marketing
The Duct Tape Marketing Podcast
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Is Appending Customer Data a Good Idea?
You can buy a lot of data. I have my own moral reservations about when and if you should be doing appending. Appending customer data with some of that external data might be a way to build a richer profile or persona. If you don't feel comfortable, so appending customer data would mean I've got a list of 20,000 of my customers and then I go to a data broker and I find out how many of these people are into canoeing or chain mail or whatever. That may still be something your consumer doesn't want you to do about them. But again partner up with folks who have already found your audience because they self evidently need to congregate around a certain
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