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19min chapter
#008 Tobias Liebsch: Positioning, balancing between strategies and execution
Grow with the Flow by The Growth Syndicate
Navigating Marketing's Evolution
This chapter explores the balance between technical skills and instinct in marketing, particularly for smaller companies facing lead generation challenges. It emphasizes the need for authentic storytelling and strategic differentiation while acknowledging the growing skepticism from audiences regarding data sharing. The discussion also highlights the complexities of ensuring honesty in company culture versus external engagements, especially during funding rounds.
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