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477: Reinventing a Stagnant Firm Culture with Jeff Frame

Business of Architecture Podcast

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Architecture: The Thing That Got Me Going

When Jeff was a sophomore in high school, he wrote a term paper on architecture. He's still got the book to this day; it's all his bookshelf. "There was really no plan B," says Jeff about going to college. 'I just don't know anything that can even read anymore'

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