OnBD with ALF cover image

Harnessing the TikTok Boom

OnBD with ALF

CHAPTER

The Herd Effect of Shopping

Shopping is sometimes a social activity, but it's always a herd activity. So you have that business of not only social proof, but also a certain herd effect. We are naturally tribal and gravitate towards herds,. But I think it's still discovery at scale is what the superpower is that we have. And that discovery is power. It is cultural power.

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