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2min chapter
Harnessing the TikTok Boom
On Brand with ALF & Rory Sutherland
The Herd Effect of Shopping
Shopping is sometimes a social activity, but it's always a herd activity. So you have that business of not only social proof, but also a certain herd effect. We are naturally tribal and gravitate towards herds,. But I think it's still discovery at scale is what the superpower is that we have. And that discovery is power. It is cultural power.
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