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9min chapter
David L. Rogers - The Digital Transformation Roadmap Part 1
The Innovation Show
Addressing Uncertainties in Business Innovation
The chapter highlights the importance of addressing various uncertainties like desirability, feasibility, profitability, and more in business innovation, using case studies of CNN Plus and a major media company's failed streaming service launch. It emphasizes the necessity of structured experimentation and testing to overcome unknown factors in business ventures.
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