Profiling YouTube, Apple's movie licensing strategy, and analysing churn behaviours in US customers
The Amp
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YouTube's Role in Sports Highlight Distribution and Content Aggregation
The chapter explores how sports leagues are leveraging YouTube to showcase their highlights officially and how YouTube acquires sports content rights to offer live events like the NFL, aiming to attract and retain subscribers by catering to sports enthusiasts. It also discusses the benefits of content aggregation as a solution to subscription fatigue caused by the proliferation of streaming services.
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