#10 - Mastering growth and taking Duolingo to 200M users: Gina Gotthilf, co-founder of Latitud
Latitud Podcast
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The Importance of Day One Retention
The most important thing is to focus on retention and to have one metric that you care about, we cared about day one retention. The number of people who come back one day after they download Duolingo. And so all the experiments around that I think were the most important and the most notable was experiments around push notifications.
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