The Value of a Personal Brand in Business

Join fitness entrepreneur Bedros Keuilian and on a riveting journey from escaping a communist country to launching 600+ fitness franchises, as he shares inspiring lessons on fitness, leadership, and the transformative power of social media, all while emphasizing the importance of family and a balanced life—a must-watch for motivation and entrepreneurial insights.
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Connect with Bedros! 
Website - https://fitbodybootcamp.com/
Buy his book here - https://www.amazon.com/Man-Up-Bullshit-Kick-Business/dp/1946885037
Instagram - https://www.instagram.com/bedroskeuilian/

Bedros Keuilian, a fitness entrepreneur who has launched over 600 franchises in the fitness space, shares his inspiring journey on this podcast. Born in a communist country, Bedros and his family escaped to the US, facing challenges and bullying. His transformation through fitness in high school inspired him to become a personal trainer.

Struggling initially, Bedros became a personal trainer, and in 2008, he adapted his system by introducing indoor boot camps. His business, Fit Body Boot Camp, has gained trust and quick franchisee onboarding due to his effective social media presence.

Reflecting on leadership, Bedros acknowledges his growth as a leader, emphasizing the importance of learning from mistakes. He highlights the impact of an operations manager and the need to qualify franchisees.

Discussing social media's influence on business, both Bedros and Ryan Pineda note its transformative power. Bedros aims to connect emotionally with prospects, emphasizing heart over intellect. To reach more people, he wrote a book called Man Up which is all about getting the job done and not making excuses.

The podcast touches on the changing work ethic and the challenges of podcasting. Ryan outlines three ways to initiate business relationships, emphasizing the value of reputation equity over financial equity. Both stress the importance of being a good friend and providing value.

Entrepreneurial trauma is discussed, cautioning against misinterpreting actions and the damage a scarcity mindset can do. They share insights into maintaining a balanced life and prioritizing family over business. Bedros takes pride in raising his children and instilling values through involvement in charities.

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About Ryan Pineda:

Ryan Pineda has been in the real estate industry since 2010 and has invested in over $100,000,000 of real estate. He has completed over 700 flips and wholesales, and he owns over 650 rental units. As an entrepreneur, he has founded seven different businesses that have generated 7-8 figures of revenue.

Ryan has amassed over 2 million followers on social media and has generat...