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How To Build 1000 Crore Brand? Shantanu Deshpande On Work Life Balance, Consumers & Branding | FO 62

Raj Shamani's Figuring Out

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The One Biggest Mistake You Have Made as a Founder

In Bombay Shambir, how many mistakes are? There were one big one. Not recognizing that category depth or subcategory depth for men may not exist. Launching products at wacky prices was a collective set of mistakes. I put the company in serious risk very early on.

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