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Brewers Level Up Their Spirits Game

Business Wars Daily

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The Bad News for Beer Lovers

Moulson Coors launched a new bourbon from its subsidiary, the Coors Whiskey Company. ABN Bev is entering the spirits market in India as part of a wider strategy to explore premium alcoholic beverage categories beyond beer. The company's currently marketing Mike's seltzer and plans to launch a blended Scotch and premium gin brand later this year.

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