8min chapter

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#178 Jony Ive: The Genius Behind Apple's Greatest Products

Founders

CHAPTER

Joni and Steve Jobs' Leadership in Apple's Design Process

The chapter explores the relationship between Joni and Steve Jobs at Apple, focusing on their commitment to top talent and rejection of focus groups in the design process. It highlights Joni's leadership qualities, protective nature towards his team, and personal responsibility for mistakes. Additionally, it discusses the development of iconic Apple products like the iPod and iPhone, showcasing Jobs' exacting standards and determination for innovative design.

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