The Role of Post-Purchase Emails in a Customer Journey?

The best brands are doing a combination of both. Cross-selling and upselling is kind of the name of the game if you buy it. If you have everybody on email course on one of those like 699 for the next 10 people or like 597 24 hours of email help. That's what they'll tell you, right? Like here's within the first 10 days, upsell, cross-sell, etc. All right, cool. Hope that helped someone out there. So just to kind of frame it and maybe I'll ask you a few questions. What's going on with our post-purchase flow?"