CX Difference Is Going to Erode in Three Parts of Industries

CX differentiation is going to erode in three parts of industries. Lower performing brands are making real, incremental progress on CX quality by fixing basic problems and filling the puddles. This year in 2023, we're going to see an inflection point. The trend is going to go global in a big way. It's easier to just take that one little step and differentiate further if there's a sea of mediocrity around you. Higher performing brands need to try bold things, bold, truly differentiating strategies.