
S11E10 - Don't Do It Advertising
Under the Influence with Terry O'Reilly
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Do You Believe That Smoking Isn't Harmful?
The yule brinner commercial was haunting, but there was another don't smoke ad that was surprising. It featured a 39 year old man named patrick reynolds talking about the evils of smoking. What made the message so jolting was that patrick was the grandson of r j reynolds, founder of one of the biggest tobacco companies in the country. The american cancer society was flooded with letters from smokers saying that ad was the thing that finally got them to quit. On the way to his first interview after filming the commercial, Patrick broke out into hives because of the anxiety he was sing about speaking out publicly against his own family. He said he could not justify
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