Should You Hire Actors or Creators -- Danil Saliukov // Insense
MarTech Podcast ™ // Marketing + Technology = Business Growth
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How to Build a Content Creation Strategy?
Danil: It's definitely framed by your budgets. If you would like to work and ready to work with the celebrity, but you don't have enough budgets for that, then probably it's not a good run. The second one is about brand itself. So if you're building the brand and you'll share and drive some values because not every e-commerce brands they have invested in their brand,. Danil: Go for UGC creators at least at the beginning while you figure out what is the strategy. And then you can always go to these agencies and hire for the thousands of dollars like purpose of the content.
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