How to Scale a Start-Up

People love to put other people in boxes, metaphorically. Un media, we can leverage one of four major rolls: creators, curators, commentators and connectors. Focusing on one of these will provide a clear path towards building an equally focused audience. So let's dive into the opportunities and the risks of making these choices and sticking with them. And how many rolls one person can realistically fulfil? We'll talk about that too.