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How to pull off the ‘zoom-in pivot,’ and other lessons in early-stage building with Luminai’s Kesava Kirupa Dinakaran

In Depth

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Selling Lumina: Building Confidence and Finding Target Customers

In this chapter, the speakers discuss their experience with selling Lumina, including their 'zoom in pivot' strategy, pricing decisions, and targeting larger organizations. They share how selling five contracts at a higher price point gave them the confidence to rewrite their product and explain how they navigated to find their target end users. The importance of efficiency for larger support teams and the role of customer success in driving sales are also highlighted.

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