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Ep 207: Checkbox CEO Evan Wong on Why Workflow Automation Beats CLM for Many Legal Departments

LawNext

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How to Build a No-Code Platform

From the very first concept of checkbox which was not a no-code platform. I spent nine months in the market just speaking to customers trying to understand exactly what the pain point was before we even wrote any line of code. It wasn't until about two and a half about two years later before we actually went out to market with version one properly yeah. We serve a lot of law firms and particularly in-house legal teams as well so it's evolved a lot um and it's often a case of can I buy your coffeecan I buy your lunchYeah Bob you know as the idea pivot your ideal customer profile your iCP changes right as you sort of understand your market and your

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