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TikTok

Acquired

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From MOOCs to Musical.ly: A Journey in EdTech and Short-Form Video

This chapter explores the career of a tech innovator involved in the rise of TikTok, tracing their unique background in enterprise software and the evolution of social media. It also examines the challenges and evolution of online education, particularly through MOOCs, and highlights the decision to create short-form educational videos. The narrative culminates with a moment of inspiration that led to the development of an app focused on engaging content creation, blending education and entertainment.

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