Bacardi vs Pernod Ricard | Rum Punch Politics | 5
Business Wars
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Intro
Set in the summer of 1999, this chapter unveils a tense discussion among Pernod Ricard executives about the future of Havana Club rum amidst a challenging legal battle for its U.S. trademark. The narrative explores the complexities of brand identity and the potential need for a strategic rebranding in light of the U.S. embargo on Cuba.
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