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Consumer Crypto's Frictionless Speculation | Analyst Round Table

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Aligning Incentives with Key Opinion Leaders in Cryptocurrency Projects

The chapter explores controversies surrounding Key Opinion Leader (KOL) rounds in cryptocurrency projects, focusing on preferential treatment, low-flow high FTV concerns, and the use of non-transferable airdrops. It discusses the effectiveness and alignment implications of paying KOLs with cash versus tokens, comparing to historical influencer deals and evolving market standards. The conversation delves into aligning incentives in the crypto space, emphasizing challenges in dealing with different timeframes and discussing the attention economy's impact on influencer involvement.

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