CRM Integration

Roxanne Jones: I think that attribution software doesn't want to use CRM data because it holds attribution software to a higher level of accountability. But then all the CRM applications, if they're tracking first party day, they should be doing something similar, although without the reporting. And now I'm like, wait a minute, my CRM says this, my attribution software says that those are diametrically opposed.Jones: It's actually better to have that because you get to see where the tracking software can and can't track where the CRM can and can’t track and where those holes are.

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