The genius behind Hoffmann Industries
5THWAVE - The Business of Coffee and Hospitality
00:00
Is There a Need for Collective Change?
I don't think one company is ever going to make enough change. There's a need for collective change. Change needs to be an advantage in the market to really see widespread adoption. When people would choose fair trade bananas over non-fair trade bananas, that's when the advantage of that certification took off.
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