Transition to Wellness Brand and Growth of AG1

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The chapter follows a former executive's journey from leaving a major company to joining a health and wellness brand, AG1. It discusses their role as an angel investor in wellness businesses, their decision to focus on quality over expansion, and the challenges of scaling a company with a strong emphasis on talent and integrity. The chapter also explores the founder's commitment to improving health through a unique product and navigating significant organizational shifts while staying true to core values.

From traveling the world opening restaurants as a teenager to pioneering new strategies at legacy brands, Kat Cole knows the importance of asking the right questions to forge a path to scale. Host Jeff Berman dives into Cole's fascinating career, exploring how she led teams at iconic brands like Hooters and Cinnabon, applying the lessons to steering the billion-dollar health supplement company Athletic Greens, where she’s just been named CEO. Plus, how her renowned Hot Shot Rule can change your life and career.

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