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Transition to Wellness Brand and Growth of AG1
The chapter follows a former executive's journey from leaving a major company to joining a health and wellness brand, AG1. It discusses their role as an angel investor in wellness businesses, their decision to focus on quality over expansion, and the challenges of scaling a company with a strong emphasis on talent and integrity. The chapter also explores the founder's commitment to improving health through a unique product and navigating significant organizational shifts while staying true to core values.