Valley Jenna: This works for any brands. Just like a website where if you're not driving traffic to it, a beautiful gorgeous potentially high converting website isn't going to do anything for you if no one's visiting it. The challenge with landing pages is that to me knowing what I know now about what you can do inside of messaging apps and the fact that people are spending so much more of their time there just makes sense to help people register right in the DMS. So typically we see anywhere from two to 20% conversion rates on a landing page,. But oftentimes people either stop because it’s gated content, or maybe they want something else from you than with a real