3min chapter

The Amy Porterfield Show cover image

#524: How To Monetize Your Instagram (Without Changing Your Content Strategy) With Natasha Willis

The Amy Porterfield Show

CHAPTER

How AI Chat Funnels Increase Leads for Entrepreneurs and Businesses

Valley Jenna: This works for any brands. Just like a website where if you're not driving traffic to it, a beautiful gorgeous potentially high converting website isn't going to do anything for you if no one's visiting it. The challenge with landing pages is that to me knowing what I know now about what you can do inside of messaging apps and the fact that people are spending so much more of their time there just makes sense to help people register right in the DMS. So typically we see anywhere from two to 20% conversion rates on a landing page,. But oftentimes people either stop because it’s gated content, or maybe they want something else from you than with a real

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Speaker 2
Okay good there is so much to unpack and before we do that tell me this what kind of companies does this online marketing strategy work for.
Speaker 1
Yeah so this quite frankly works for anybody just like any company should have a website should have an email should have social media profiles. This works for any brands. Now the only kind of caveat to that is you want to have a like a strong base for your business and your marketing system meaning that you have a converting offer that you've tested stuff and email landing pages that's going to be the easiest to get something like this kind of up and going. You could start it if you're brand new or you want to set it up for your side hustle or affiliate business or anything like that. But of course just like a website where if you're not driving traffic to it, a beautiful gorgeous potentially high converting website isn't going to do anything for you if no one's visiting it. So in the same way you need to be able to drive traffic to your DMS whether that's focusing on imprioritizing organic content whether you have a thousand followers or a million followers doesn't really matter as long as you're focused on growing that channel and you're putting in the work to do that. And then the other is if you're doing paid traffic on Facebook or Instagram then this can work there as well if you're not doing anything organically as a company. Okay great great.
Speaker 2
So tell me this do you have any case studies of how AI chat funnels have increased leads for entrepreneurs and businesses that you've worked with.
Speaker 1
Yes, so one of my favorite case studies I'll share to you and then I can even dive into more you know depending on where you kind of want to take things. But the first one that I think is easy for people to wrap their heads around is founder who has about three million followers on Instagram. Right, one of their core marketing methodologies is webinars evergreen webinars which I know are huge for you as well as many of the companies that we work with like my and Valley Jenna coach or click funnels. And I have been such a core pillar for a lot of brands, and they're a great way to get people to understand obviously what it is that you do and how you can help them. Now the challenge with landing pages is that to me knowing what I know now about what you can do inside of messaging apps and the fact that people are spending so much more of their time there just makes sense to help people register right in the DMS, but I'll get to that in a moment. Because on landing pages, there's always these slew of issues it almost feels to me like this sinking ship with a million tiny holes because what happens is tracking issues iOS 14 pages break, and ultimately you're optimizing for the minority of your traffic to opt in. So typically we see anywhere from two to 20% conversion rates on a landing page, and you can try to optimize as much as you can, but oftentimes people either stop because it's gated content, or maybe they want something else from you or there's so many other things that we just can't handle with a website page versus with a real time conversation. And so with founder we found that you know their top performing landing page had a 23% conversion rate on it pretty consistently. And when we turn that process of signing up for the webinar, getting reminders, and actually getting to know people as well before the webinar happened, and then being able to send sales messages to after that in the messaging channel that whole funnel was able to on the front end convert at 70% registering people in. So significantly more than 23% and I don't even know how you would try to get there, you know, with with all the optimizations you could potentially do with the landing page. And then on the back end in the first 30 days of that being live, it made $60,000 in new revenue.

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