Building a BDR for the Early Stage Founders

List design is messaging. It wouldn't be enough for marketing, right? But like we're like, what is a BDR needed to deploy? So we start with our Y-byes. And this is like the art. Who are we talking to? Why? And what is the pseudo controversial opinion that we're taking to this persona so that they'll hear us? "We have to be the ones that say, nobody cares at all"