How to Use Podcast Clout to Build Your Personal Brand

This is a special “Flip the Script” episode! Instead of answering a guest’s questions, host Josh Spector brings on an expert he wants to learn from and asks them three questions. 

Today’s guest is Christina Nicholson. Christina is a former TV reporter and anchor turned owner of a PR agency called Media Maven. She's the host of the Become a Media Maven podcast, where she pulls the curtain back on all things media and public relations. Today she's gonna share some tips on how anyone can earn media exposure in places like the Today Show, Forbes, and top podcasts without spending money on ads. 

Here are some of the most valuable moments in their conversation:

00:00 - Introduction
16:34 - How To Avoid The Mistake That Prevents Most People From Getting Media Coverage
19:25 - How To Pitch Yourself To Be On A Podcast
37:59 - Should You Spend Your Budget On PR Or Advertising? (The Surprising Answer)

Show Notes

👉 Watch this episode on YouTube

Mentioned on the episode: 

Podcast Clout: https://podcastclout.com/

Emily Benedict: https://twitter.com/EmilySBenedict 

To Connect with Christina Nicholson

Podcast: Become A Media Maven
Masterclass: EarnMediaNow.com

Twitter: https://twitter.com/ChristinaAllDay
Newsletter: https://www.mediamavenandmore.com/newsletter 

Website: https://www.mediamavenandmore.com 

To connect with Josh Spector:

Newsletter: Fortheinterested.com/subscribe

Skill Sessions: Joshspector.com/sessions

Consulting: Joshspector.com/consulting

Twitter: @jspector

Apply to be a guest on the show: Joshspector.com/questions

Intro Music Provided By Uppbeat