S1 EP7: Subscription Vs Advertising With Nathan Baschez, Every
Perpetual
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How to Scale a Subscription Business
For us, it's been super powerful to have subscriptions. And i think there's an interesting counterfactu like, whaot, if we didn't, would we have grown faster? Wouldwe? Would we have had more revenue, a better business? Maybe. But it as felt really good to us to have subscription. You know, one of our writers, evan armstrong, who writes napkin math, was like, you should sell ads on my content. It worked really well. We decided we want to keep doing it. Nowrad business is growing a lot beyond swapstack and we have our own kind of like inhouse practice around it.
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