S2 E49 - $1,000 Says You Can’t Show Me a Profitable Lead Gen Program - Carl Ferreira
Stacking Growth | The B2B Marketing Podcast
00:00
What's the Most Valuable Thing That You Could Capture?
Cassidy: I was spot marketter, like convinced an entire generation of marketers that emails addresses the whole way because that's how they made money to sell software. Cassidy: What is the most valuable thing that we could capture in your mind? If we're going to focus completely away from an email address or a phone number, contact information is like the holy grail of capture. He says if you went out on the street and said today I want to capture five email addresses or five phone numbers, it fundamentally changes what you would do.
Play episode from 21:32
Transcript
