Interview: Kate Waters, director of client strategy at ITV, on how the AA, Zoe and Spotify use behavioral science
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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From Ads to Insights: Merging Psychology and Marketing
This chapter explores the transition from advertising agencies to ad sales, focusing on the challenges and excitement of managing multiple client projects. It highlights the practical application of behavioral science in marketing, sharing personal narratives that illustrate how academic knowledge can drive impactful advertising strategies.
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