Is It Possible to Rebrand a Brand?

i've been thinking about this a lot cause, well, it'so part of the, the, i guess, insight from my sebeticle. And something ive been wanting to do for a while now is rebrand a and not just, ike, a new logo and a new web sigt but the fool on business. What i want is to move into studio. You now just have nicholas baker's studio, where i work a lot more on licensing products a and less on consulting. I think like, you know, maybe some names that you may know, or maybe our listers may knos, like airtrine or fort standard genica. Am