252 - Why Pipeline Velocity Is Your Most Important Marketing Metric | Demand Gen Live S2 x70
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Is Pipe Line vs Windra vs Pipeline?
There's always room to keep it getting better, right? So and then on the intent side, it's 100 % true that buyers from different pipe line sources will have different levels of intent. When you start to put them together, you see like, o, our cold outbounds win at the lowest rate, have the longest sail cycles. They sometimes have the highest a c vs, but still pipe line velocity is so low because the other efficiency metrics. Or yes. And so do you ever look at that du is that how you make judgments? And you go, you know what? As an example in your illustration, there you go. We want to either alter orgene generally
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