Profitability in Loyalty Programmes - Powered by Collinson (Ep 648)
Let's Talk Loyalty
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Navigating Profitability in Loyalty Programs
This chapter explores the critical intersection of profitability and loyalty programs, delving into challenges of measurement and management. Participants discuss the impact of generative AI on marketing strategies and the evolving demands of consumer expectations. Emphasizing the need for loyalty leaders to innovate, the conversation balances the pressures from organizational leadership with the necessity for a customer-centric approach.
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